Didn’t charge, just pulled up with my crew. Just appeared in the “Deep Reverence” video for Big Sean, featuring Nipsey Hussle. The remix came out two days before I went to see. Oh, you knew that coming in the meeting? I was on the remix, and I had that in my pocket. I said, “That's a lie-you only had one: Peaches, and that was it. I asked him, “How many artists you all got?” "Fifty to 60 artists." How many top 10s did you all have this year? He said five. So the deal is if you get me now, I won't act like you owe me, and I'll bring you revenue and get you a P&L that you ain't never seen before. So the Def Jam/Snoop Dogg connection, I've been fucking with you all and not even sticking you all up.
We did the verses right here in this room. YG did his Still Brazy album in here, after he got shot. DMX did his whole album in that room over there. First of all, your artists are my nephews and nieces. And scrutiny-there's so much scrutiny over here." I'm like, "I love scrutiny. We about to go public, and then this shit and that shit. You're having such success, and everything is working for you. Because he kept asking me, "Why do you want to work with Def Jam Records? Look at your life, look at your career. I had never met him before.Īfter the first meeting, I was kind of upset because I felt like, man, he don't get it. So I set up a meeting and got with Lucian. I knew that Def Jam didn't have a CEO, and I didn't want to be the CEO, but I wanted to be in the position of consulting and creativity. Then they sold it, and the man in me was hurt, but the businessman in me said, Okay, I got to find something else to do to take this energy of mine that I'm holding on to. So then I asked could I buy it? And they acted like they didn't want to sell it. But then eOne Music didn't want to give me action at it. I went looking for this job because I wanted to be the CEO of Death Row Records and basically take over the merchandise and rerelease their music, do documentaries, and possibly do my life story. Why did it feel so special to you? Because I wanted the job. When you took the deal with Def Jam, you hit me up, all excited. Snoop is one of the best ever to do it, and he’s still doing it. We talked about how, when we got in this business, we didn’t even know people could get older in hip-hop. This all happened right before Snoop’s 50th birthday, and eight months after I hit the Big 5-0 myself. He talked about his own personal growth, and about his legacy. At his compound, where Snoop feels most creative, he spoke about his emotional connection to DMX. We talked about their relationship, about music, and also about the future of Def Jam. This far-ranging conversation happened a month before the death of Beverly Tate, Snoop’s beloved mother. Lamar was teary-eyed and overcome with emotion. The music stopped, and Snoop declared that Kendrick “has the torch now,” and he better run with it. Snoop came onstage as a guest, alongside Kurupt and the Game. In 2011, a young Kendrick Lamar held a show at a Hollywood venue then known as the Music Box. The kids affectionately call him “Uncle Snoop.”īut Snoop is always a vital part of music and hip-hop culture. Of his standout appearances on Jimmy Kimmel Live, and his stealing scenes from Denzel Washington in 2001’s Training Day. These days, we think of Snoop lounging in a fancy kitchen with Martha Stewart. He’s an endorsement giant, for everything from Corona to G-Star RAW to Doritos. It’s the moves Snoop makes outside of music that cause us to take him for granted. But as a musical artist, he’s too often overlooked. So Snoop’s been doing this, at the highest levels, for three decades. His first record ever, “Deep Cover” with Dr. Snoop has recorded a reggae album (2012’s Reincarnated) and a gospel one (2018’s Bible of Love). He constantly challenges and reinvents himself. And after that? Let’s face it, it’s hard to keep track of all the Dogg’s moves. In truth, a lot of the heat off 2004’s culture-shifting “Drop It Like It’s Hot” comes from both Snoop’s and Pharrell’s emergence as true solo artists and front-facing creatives.
DR DRE THE CHRONIC ALBUM COVER HIGH RES SERIES
A series of star-studded collaborations with the Neptunes featured Snoop at the height of his poetic superpowers.
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